Hyper-Cool Jade®
5° cooler
Jade’s thermal conductivity pulls heat off the skin. 20× more breathable than polyester.
It pulls heat →
About 02
Performance without plastic.
A clean alternative to synthetic performance. Everything the polyester shirt promised, from a fiber that is 95% back to the ground in a few years instead of a few centuries.
Micro-Piqué, black and white
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The promise
Cotton and wool were never the problem. They just weren’t enough.
Natural fibers feel right and do right by you. They simply could not keep up on a hot day or a long one, so the industry reached for plastic. We spent two years at the raw-fiber level finding a third path: natural materials, elevated until they outperform the synthetic.
0%polyester
5°cooler · 20× more breathable
99.9%anti-odor, naturally
95%biodegradable
The answer
A stone, a shell and the finest cotton on earth. In one yarn.
Jade for cooling. Chitin for freshness. Supima® for the way it feels. None of it coated on; all of it written into the fiber before the yarn is spun. Scroll to open it.
Hyper-Chitin®
99.9% anti-odor
Reclaimed crab-shell chitin, bound to the fiber. Never washes out. Sensitive-skin safe.
It stays fresher →
Yarn · sectionTwisted
● jade
● chitin
Supima® cotton
Soft. Strong. Traceable.
Less than 1% of the world’s cotton. Extra-long staple, American-grown, traceable to the farm.
It feels like a shirt →Certified
Non-toxic, by test
OEKO-TEX® Standard 100 and Bluesign® approved. No formaldehyde, no synthetic dyes, no harmful finishes.
See the certifications →5°
cooler against the skin, with Hyper-Cool Jade®.
20×
more breathable than polyester.
99.9%
fewer odor-causing bacteria, with Hyper-Chitin®.
95%
biodegradable. Plastic-free product, tags and packaging.
03Feels good
Wearable wellness is a person, not a specimen.
We take the room. We leave the gym. The shirt should look like a shirt, behave like shade, and never make a thing of itself. That is the whole idea of luxury without compromise.
Shop the collection →Read the label
Ingredients, like food.
If you would read the back of a cereal box, read the back of your shirt. We print ours plainly.
Fiber Facts
HyperNatural Micro-Piquéper shirt
Base fiberSupima® cotton
Hyper-Cool Jade®written in
Hyper-Chitin®written in
Recycled spandex (GRS)for stretch
Polyester0%
Formaldehyde · PFAS · BPA0
Synthetic dyes0
Biodegradable95%
OEKO-TEX® Standard 100 · Bluesign® approved. FSC packaging, 100% plastic-free.
Sustainability at the source.
About half of our inputs are recycled or regenerated — GRS-certified recycled spandex uses two-thirds less energy than virgin. The rest is Supima® cotton traceable to American farms. Tags, bags and boxes are FSC and plastic-free, because it would be strange to ship a plastic-free shirt in plastic.
Sustainability →Tested & certified
We say it because someone else checked.
OT
OEKO-TEX® Standard 100
Every component tested for harmful substances — thread, buttons, label. Class I limits, the strictest tier.
BS
Bluesign® approved
Chemistry, water and energy audited from the input side. Zero formaldehyde, zero synthetic dyes, zero harmful finishes.
GRS
Global Recycled Standard
Our stretch is recycled spandex, certified, using a fraction of the energy of virgin fiber.
The third path
Not back to nature. Forward with it.
Fashion is a dirty business, and the fix is not nostalgia. It is a bio-materials platform: natural inputs, engineered at the fiber level, that make the synthetic unnecessary. Jade and chitin are the first two. They will not be the last.
Our story →
Two years at the raw-fiber level
Detox your wardrobe
Start with the shirt you wear most.
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