Hyper-Cool Jade®
Jade stone milled to a powder and spun into the fiber. High thermal conductivity pulls heat off the skin: 3–5° cooler, 20× more breathable.
It pulls heat →Materials 00
Two years at the raw-fiber level to put a stone, a shell and the world’s finest cotton into one yarn. Here is what’s inside, and why it matters.
The short version
Most performance fabric is polyester — plastic, spun fine. Ours is Supima® cotton with jade and chitin written into the fiber itself. It does what synthetics do, without doing what synthetics do to you.
How it’s built
Not a finish. Not a coating. The jade and the chitin go in at the fiber stage, so they are part of the thread for the life of the shirt. Scroll to open the yarn.
Jade stone milled to a powder and spun into the fiber. High thermal conductivity pulls heat off the skin: 3–5° cooler, 20× more breathable.
It pulls heat →Chitin reclaimed from crab shells, bound to the fiber. Naturally antimicrobial: 99.9% fewer odor-causing bacteria, and it never washes out.
It stays fresher →
Less than 1% of the world’s cotton. Extra-long staple for softness, strength and color that holds. American-grown and traceable to the farm.
It feels like a shirt →95% biodegradable. OEKO-TEX® Standard 100 and Bluesign® approved. No formaldehyde, no synthetic dyes, no harmful finishes.
Read the label →
Jade has been pressed to the skin for a thousand years because it feels cold. We ground it down and spun it into the fiber so the whole shirt does.
Hyper-Cool Jade® →Chitin is the structure of shell — porous, tough and naturally antimicrobial. Bound into the fiber it stops odor-causing bacteria before they start. Reclaimed from food waste.
Hyper-Chitin® →
Supima® is the long-staple American cotton that makes up less than 1% of the world’s supply. It’s why the fabric is soft on day one and still soft after the hundredth wash.
Shop by fabric →The difference
Most “cooling” and “anti-odor” fabrics are polyester with a chemical finish sprayed on at the end. Finishes wash out. Ours can’t: the jade and the chitin are inside the fiber before it is ever knit.
| Property | HyperNatural | Polyester + finish |
|---|---|---|
| Where the technology lives | In the fiber | On the surface |
| After 50 washes | Unchanged | Fading |
| Base fiber | Supima® cotton | PET plastic |
| Microplastic shedding | None | Every wash |
| End of life | 95% biodegradable | Centuries |
Read the label
Your skin takes in a good share of what sits on it. We think a shirt should list its ingredients the way food does. So here they are, next to the usual.
Tested & certified
Every component tested for harmful substances — thread, buttons, label. Class I limits, the strictest tier.
Chemistry, water and energy audited from the input side. No formaldehyde, no synthetic dyes, no harmful finishes.
A natural blend that returns to the ground. About half the inputs are recycled or regenerated; the rest is traceable Supima®.
Feel it on skin
Why it matters