Wearable wellness

Performance without plastic.

Jade stone, crab-shell chitin and the finest cotton on earth, written into one yarn. Everything the polyester shirt promised, from a fiber that isn’t plastic.

Shop the collection → The story ↓
Micro-piqué · magpie blue Move your cursor across the cloth
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The short version

Most performance fabric is plastic. Ours is a stone, a shell and cotton.

Polyester traps heat, sheds microplastic and carries chemistry you didn’t choose. We spent two years at the raw-fiber level finding a third path: natural inputs, engineered to outperform the synthetic they replace.

5°cooler against the skin
99.9%fewer odor-causing bacteria
0%polyester. 95% biodegradable

The story

Start with the problem. End in the fiber.

Five chapters. Read them in order or jump to the material you’re curious about.

A black shirt on a hanger in low light.
About · 01 The Polyester Problem Most performance fabric is plastic. Here is what it does, in four parts, without the alarm bell. Read →
Micro-piqué fabric, black and white.
About · 02 Performance Without Plastic The answer. A stone, a shell and cotton in one yarn. Read →
A stack of folded polos in colour.
Materials · 00 What’s inside the fiber Jade · chitin · cotton →
Walking the course in a HyperNatural polo.
Materials · 01 Hyper-Cool Jade® It pulls heat →
Materials · 02 Hyper-Chitin® It stays fresher →

Esquire

“The best polo shirt.”

Press

  • ForbesBest travel luxury polo shirt.
  • New YorkThe best golf gift for Father’s Day.
  • NordstromWow, no joke, so comfortable.
  • Miami LivingThe first-ever polo made from jade stone & crab shells.
  • The StrategistRated 9.5 out of 10.
  • DeparturesThe greenest menswear money can buy.
  • WWDPacking a lot into a polo.
  • MRThe most comfortable, most sustainable polo yet.

In the world

A shirt that looks like a shirt.

No vented panels, no mesh, no tech-fabric sheen. Colour that holds because the dye is clean and the cotton is long-staple. Wear it to the first tee and to dinner.

Horizon-blue Biscayne polo, worn.
Coral El Capitán polo, worn.
Folded polos on wooden slats.
Bluejay Pinehurst polo, worn.
Navy Dagger polo, worn.
Shop polos → Find your fit
A painted magpie on a branch, blue wing and long tail.

Why a magpie

The genius of nature.

The magpie is one of the most intelligent animals alive — it recognises itself in a mirror, uses tools, and plans. It is also beautiful, with a wing that flashes blue in the right light. We took it as a totem because that is the whole idea: nature already solved most of this. We just had to pay attention.

A group of magpies is called a mischief. Ours is below.

Our story →

Begin

Start with the problem we’re solving.

The Polyester Problem →